Boobilicious sells breast oil. You may immediately think of a sensual product. But why do we have that association so quickly? Why do women have all kinds of products and rituals for facial care, but there is no such thing for breast care? The Boobilicious brand is committed to making 'breast care'  a common practice. With her product she wants to strengthen the connection of women with their femininity and thus their breasts. Boobilicious calls on women to develop a ritual of breast care. An additional benefit of a breast care routine is the repitition of a breast's checkup. 

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Since the product encourages the development of a personal ritual and since breast care can be a sensitive topic, the maker of the product invited an independent party, Anthroconsult, to learn from the experiences of customers. We had open conversations with customers in which we discussed topics such as: product experience, motivation of purchase, personal meaning of femininity and ritual-development around the product. With the information we received from customers, we wrote a  brief report. We made recommendations on the important themes of the product. We also included many personal experiences and quotes from customers, so that the product becomes more from and for women.

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